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Over a Decade of Experience

My Career at a Glance...

Since 2008, I have written professionally in a variety of capacities: from magazines, to blogging and freelance copywriting; from food and beverage critique to published books on wine, beer, and animals.

I have worked on a variety of ghostwriting projects in both Orlando, Florida and Washington, DC. ranging from autobiographies to cyber security, social engineering, and op-eds on Alaska's financial crisis, the oil industry, and high-risk pregnancies for under-privileged mothers in rural and urban areas.

I have covered million-dollar concierge services, environmentally friendly catering products, vegetarian companies, spa services, holistic medicine, high-end jewelry, optical biopsy machinery, dermatology, the coffee industry, and more.

As a UX Writer and Content Strategist, my approach to each project is user and reader-focused, developing personas for the target audience and ideating until I reach the correct approach for each submission.

I look forward to my next challenge.

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“A writer, I think, is someone who pays attention to the world.”

 

-Susan Sontag

WORK EXPERIENCE​​

2021-present

Senior UX Specialist; Content Designer : Cisco

  • Information architecture strategizing

  • Technical writing

  • Accessibility auditing

  • Wireframing and page design

  • Monthly feature release publications

  • Script writing for how-to videos on Webex products

  • Script editing

2021

UX Writer; Technical Writer : PNC Bank

  • Accordion-styled help documents

  • Legal Disclaimers

  • Virtual Digital Showcase demos: these covered all PNC products and went to all PNC and BBVA employees, nation-wide

  • Customer onboarding applications

  • Wire and transfer applications for existing and new customers

  • Error messages and troubleshooting

  • Intraweb articles about future rollouts and BBVA integration

  • BBVA integration vernacular

  • Business-to-business UX Writing

  • Research

  • Managed aspects of digital transformation projects

  • Microcopy & CTAs

  • Meetings with Stakeholders, Product Owners, and Digital Product Managers

2020-present

Copywriter, UX Designer, & UX Writer: karitaDigitalStudios

  • Write weekly ads,email blasts, microcopy, press releases, and blogs for website & mobile

  • Generate traffic to sites using SEO marketing phrases and key headlines

  • Represent clients on social media using Facebook and Twitter

  • Conduct user research, design wireframes and clickable prototypes

  • Conduct user testing for iterative, agile designs

  • Write and present case studies to clients

  • Write microcopy for mobile applications

  • Write Direct Response copy for websites and mobile apps

2008-present

Ghostwriter; Freelance

Since 2008, I have worked as a professional ghostwriter for magazines, blogs, and political figures. My work has ranged significantly in scope and my audiences have varied in culture, region, and perspectives.

2009-2013

Copywriter; SOS eMarketing

As a contracted copywriter, I wrote ads, press releases, and blogs for SOS eMarketing for four years. During my tenure, I maintained the following clients: 


-Restaurantware.com

-ElBurrito Food Products

-Artful Winemaker

-Cafe daVita

-Nespresso 

-Marley's Coffee

-MoleMate (an optical biopsy machine)

2010-2012

Freelance Critic; Contributor: My City Eats &
My City Entertainment Magazines

From 2010-2012, I contributed as a food and lifestyle critic for both My City Eats and My City Entertaiment magazines. My work reviewed restaurants, cafes, and day spas throughout Central Florida.

Books

2015

Author/Publisher: Fancy Grape Juice

In 2015, my first book: Fancy Grape Juice: de-snootifying the World's Snootiest Beverage was published. Fancy Grape Juice provides a user-friendly introduction to wine for the complete novice and has been used by some readers to pass the level one sommelier exam. It is designed for the layman and has a casual tone.

2016

Author/Publisher/Illustrator: Artimals

In 2016, my first coloring book was published. The book is called Artimals and it contains 76 hand-drawn illustrations of various animals. Each animal comes with an accompanying page of facts, so the book is part-coloring book, part educational tool. It has been used in a number of public and Montessori classrooms throughout the years.

2017

Author/Publisher/Illustrator: Brews & Hues

In 2017, I published Brews & Hues, a hand-illustrated and vectored coloring book for adults. The book follows elves ("hop elves" made of out beer hops) as they work in their brewery, teaching the reader about beer. It describes how beer is made, brewing techniques, glassware, and flavor profiles of different beer styles. For this book, I also developed a font I called Hop Art, where the letters are made of beer hop vines.

EDUCATION

2013

Court of Master Sommeliers

In 2013, I earned my level-one Introductory Sommelier diploma at the Ritz Carlton in Atlanta, Georgia

2014

Valencia College

Liberal Arts; Focus on Design and Russian History

2020

Springboard

In 2020, I finished my introduction to full-stack engineering course, where I learned basic HTML, CSS, and JavaScript for both back-end programming and front-end design.

Thinkful

2020-2021

1000 hours of coursework focused on Case Study development, UX writing, user-based design, information architecture, and prototyping

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